Study Shows Insurers Improving Their Online Dealings With Customers

It’s good news that many insurers have steadily improved their interactions with customers online. According to an article in National Underwriter Customer Respect Group, a Massachusetts consulting firm, said that a study that “evaluated the Web sites of a representative sample of auto insurance companies and found the sector made progress in a number of areas.

”The most improved areas for insurers were “privacy policy transparency and responsiveness to e-mails” where “auto insurers now provide better and more concise information about policies and practices.”

The two insurers in front in the categories “for clarity and openness were Allstate and Nationwide” while “best policies for customers were from Liberty Mutual and AIG Direct.”The top five companies in the study were first Geico then Progressive Casualty, Liberty Mutual, Farmers and American Family.

Compared to the last quarter results of this ongoing study the overall score of the insurers had risen to 5.4 out of 10 compared to last quarter's average score that put them in “the bottom quartile.”

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